Trademarks

Overview

Building, safeguarding and promoting your unique brand identity.

Protecting trademarks is essential for companies to build brand recognition, customer loyalty, and company value. Our tailored guidance helps secure clients’ competitive advantages. We provide full-service trademark counsel, from clearance searches to prosecution and enforcement. Our attorneys are skilled at overcoming registration hurdles and expanding protection of brands globally. We help clients police unauthorized use, enforce rights in counterfeit goods cases, and resolve domain name disputes. With niche expertise in trademark law for public and private clients of all sizes, we partner with clients to maximize their branding strategies.

We assist clients with the following:

Clearance searches - Performing comprehensive clearance searches, watching services, and global availability investigations to thoroughly vet and clear proposed trademarks before adoption and registration.
State, federal, and international registration - Managing the entire domestic and international trademark registration process, including preparing and filing applications, corresponding with trademark examiners, and securing registrations
Monitoring - Providing ongoing watch services and reporting to monitor for unauthorized uses, infringements, dilution, and registration of confusingly similar marks across all relevant jurisdictions.
Enforcement - Representing clients in sending cease and desist letters, initiating TTAB cancellation/opposition proceedings, and litigating federal and state trademark infringement lawsuits to enforce clients' rights against infringers.
Portfolio management - Conducting audits of existing trademark portfolios and provide strategic counsel on expansion through new filings, upkeep through proper use and maintenance documents, and cost-effective registration renewal.
Licensing - Negotiating, drafting, and managing trademark licensing agreements, including auditing compliance, ensuring proper use, collecting royalties, and protecting brand integrity.
Acquisitions - Assisting with acquiring trademark rights through assignments, mergers, acquisitions, or purchasing existing marks from prior owners to obtain full ownership and control.
Domain name strategy - Providing counsel on registering, monitoring, and protecting relevant domain names, including country-code and new TLD domains, containing clients' trademarks.
Risk assessment - Performing comprehensive risk assessments identifying areas of weakness, vulnerability, or abandonment across clients' trademark portfolios, outlining action plans to cure issues.
Rebranding services - Managing comprehensive rebranding initiatives and develop new trademark portfolios, including name creation, logo design, application filing, and establishing protection.
NFT trademark protection - Advising clients on protecting trademarks within NFTs, metaverse environments, and virtual worlds. Send take-down notices and handle disputes involving infringing NFTs.
Crypto branding - Providing counsel on trademark clearance, selection, registration, and enforcement for brands related to cryptocurrencies, crypto exchanges, wallets, DeFi platforms, NFT projects, tokens, and metaverse spaces.
NFT launch support - Assisting with trademark protection and brand enforcement around major NFT drops, mints, collections, and metaverse land launches. Conduct clearance searches for NFT brands, tokens, avatars, virtual goods, etc.
Web3 trademark issues - Providing guidance on emerging trademark challenges related to brand usage within decentralized virtual worlds, metaverse spaces, blockchain platforms, crypto games, NFTs, and related Web3 technologies.