Bricker & Eckler recognized as “brand elite” law firm

Corporate Counsel view the firm as standing out for its innovation

Columbus, Ohio – June 3, 2013 – Bricker & Eckler has been named to the “Innovation Honor Roll” in the “BTI Brand Elite: Client Perceptions of the Best-Branded Law Firms of 2013.” According to BTI Consulting, corporate counsel identifies Bricker & Eckler as “standing out for its innovation.”

According to the BTI study, corporate clients place Bricker & Eckler in an elite group of firms changing the way law firms do business. The study is a result of interviews with corporate counsel at more than 500 of the world’s largest and most influential companies.

Bricker & Eckler was identified by corporate counsel in three out of nine categories: Bet The Company, Mover & Shakers and Tech Savvy.

“Bricker & Eckler’s client-centric approach is what our clients appreciate most,” said managing partner Kurt Tunnell. “We come to the table as a genuine partner in their business. We offer innovations to help our clients meet their goals and objectives.”

BTI’s analysis measures the top-of-mind recognition of nearly 400 law firms based on unbiased, direct feedback from more than 500 individual interviews with in-house counsel at the world’s largest organizations.

During the course of individual, in-depth interviews conducted between January 2011 and September 2012, BTI asked clients which law firms they associate with nine distinct characteristics driving the selection, consideration and hire of new law firms. BTI’s research is based solely on unaided and unprompted in-house counsel feedback to compile the 2013 Brand Elite list.

About Bricker & Eckler:
Bricker & Eckler is one of Ohio’s leading law firms. Located in Columbus, Cleveland and Cincinnati-Dayton, the firm represents a wide variety of clients, including businesses and corporations, nonprofit organizations, governmental agencies, health care entities, school districts, municipalities, banks and insurers. For more information, visit www.bricker.com.

About BTI Consulting Group:
BTI is the leading provider of strategic research to the legal community—performing more market research about law firms than virtually anyone. BTI has helped more than 150 law firms and professional services firms improve client service through compelling research and advice. BTI conducts the only continuous benchmarking market study in the legal services industry. For more information on The BTI Brand Elite including an executive summary of the report, visit www.btibrandelite.com.