Posts from December 2020.
What is today the second largest consumer products company in the world floated a buoyant slogan in 1891 for its invention, Ivory soap: “It Floats!” Procter & Gamble discovered that if air is whipped into the soap batch, soap won’t sink, get lost and turn into mush in the bottom of the tub. Another successful slogan for Ivory was “99 44/100 ...
You might recall “Ask Dr. Science,” a radio sketch in which a faux caller would ask Dr. Science a question and he’d come up with an off-the-wall answer. “He knows more than you do,” was the show’s motto, along with the disclaimer “He’s not a real doctor, but he has a Masters Degree...in science!”
Around our house, Mom’s the real ...