Toledo rolls out new marketing campaign
Toledo is among a growing list of Rust Belt cities pursuing branding efforts, according to the Toledo Free Press (see our April 2, 2014, blog post for more information). Representatives from various public and private organizations came together in 2009 to promote the region. Now, after five years of work and an $800,000 investment by the community, the Toledo Region Branding Initiative launched this month with a new tagline, "It Matters Where You Make It," and a new logo. Similar efforts in recent years include Pittsburgh’s campaign featuring the "Pittsburgh. Mighty. Beautiful." tagline and one in Columbus featuring "Columbus" with a star over "us," which was first developed to honor the city's 2012 bicentennial.
