Lake County launches marketing campaign to distinguish itself in the Greater Cleveland area
Seeking to stand out in Cuyahoga County and Greater Cleveland, the Lake County Ohio Port and Economic Development Authority recently launched a bold advertising campaign featuring high-profile images of the county's attractions on five county buses, Crain's Cleveland Business reports. At a cost of approximately $105,000, these Laketran buses will promote Lake County for the next year as they shuttle commuters to downtown Cleveland and Ohio City. It is anticipated that the buses will be viewed by 25 million people in the next 12 months. In addition to the marketing strategy involving buses, the port is also "readying a new website focused on reaching ... site selection professionals to promote economic development," the article said.
