TCPA compliance in the age of increased mobile device usage
A column from advertising executive Marc Roth provides some helpful background on the Telephone Consumer Protection Act (TCPA). It also discusses TCPA compliance in the present age of increased mobile device usage for “real-time, any-time communication, information and entertainment.” According to Roth, “the ability for marketers to reach consumers through this medium becomes ever so important. While seemingly easy, developing an effective mobile strategy is not without peril.” For more, including an overview of the TCPA, its enforcement by the Federal Communications Commission, notable developments in the past year and a preview of what is coming in the future, click here.
